Biteback2030 case study
- Eden
- 2 days ago
- 2 min read
Biteback 2030 is a youth-led movement which aims to redesign the food system and promote children’s health. Biteback focuses on 3 areas – food and honest marketing, which, for example, exposes how packaging can be misleading for health. Another area that they focus on is food and inequality ensuring that young people are able to access healthy food regardless of their background. They also focus on food sustainability.
The project works with young people in a wide variety of ways such as through regional and national youth boards. Through these boards, the young people can speak to policy makers and politicians, take part in media training and also implement campaigns such as their Bite Back in schools programme.
I personally find Bite Back a really interesting organisation as it is so positive to see how they have implemented youth voice throughout all aspects of their campaigns and advocacy work and I think that there aren’t enough conversations being had about food inequalities and the impact of this on health especially directly from young people so I think it’s a really important initiative. I also love how Biteback has 5 values that it leads with within youth voice to ensure it is authentic. These values are real ( transparent, resilient, respectful, fresh and energetic.
When I was researching more, I wanted to find out directly from some of the young people who have worked with Bite Back what their experiences have been and I was able to speak with Anna, a biteback youth activist and schools ambassador based in Exeter hear more.
What were some of your highlights being involved in Bite Back? "My personal highlights tend to range from the residential where I met my closest friends and bonded over a shared interest in change. Alongside more unique opportunities such as going to Rome to speak at the TCC AGM regarding the impact of Bite Back on international food systems. I have had some incredible opportunities with Biteback that I will treasure for the rest of my life and made friends who will be around for a very long time."
Why is Biteback important as an organisation? "Having been a Biteback activist for 3 years I have really experienced the spike in success of campaigns and the importance of the cause. Having grown up directly watching the food system through farming its been beneficial to provide an alternative perspective."
How has your work with Biteback helped you now in other aspects of your life?
"Bite back has opened so many doors and given me a platform to develop skills and where I first found my love for social media content creation and gave me the ability to learn the basics in a supportive environment."
Overall, the work of Bite Back has not only such a positive impact in terms of promoting better physical health and food for young people across the UK through their campaigns and advocacy but also in the lives of the young people that they work with.
To find out more about the work that Bite Back is doing across the UK you can visit their website: